Dec 30, 2009

The only music videos that mattered in 2009

No other videos mattered this year...impressive because one of said videos came out in October of 2008.

"Shoulda put a ring on it,” entered our pop culture lexicon and proclamations of being “a free bitch, baby” littered everyone’s News Feed.

Spawning a slew of spoofs since the '08 release, Single Ladies (Put a Ring on it) became the video that wouldn't die (Even the Chippettes did their own take). Beyonce took the ‘less-is-more’ philosophy and ran with it…err, danced with it. A sound stage, three leotards, one mechanical glove and three “single” ladies later—voila! A hit is born. Perhaps the most effective mainstream viral music video ever? I think so.

On the other end of the pop prism, Lady Gaga’s ‘more-is-more’ Bad Romance took advantage of a season’s worth of Alexander McQueen, razorblade sunglasses, a hairless pussycat, latex costumes, a busy Russian bathhouse filled with mobsters, product placement, crystal headpieces, a fur wedding dress, fire, Illumunati symbols (lol) and a personal orbit. Between the visuals and the lyrics, the references were just as random and varied: Nosferatu (and vampireism), Hitchcock, the twist, Bollywood, evolution and the sex trade. Well, she certainly isn’t boring.


vintage muse said...

is it true one of the back up dancers in beyonces video is a man? i heard one of them is a man.

Krystal Cochrane said...

I agree 100%

It is funny how both videos are amazing but so opposite in their approach.